All brands know the importance of marketing and advertising, which is why they pour MILLIONS upon MILLIONS into their advertisements, strategies, and methods needed to analyze the effectiveness. What they don’t seem to quite grasp yet is the importance of not only incorporating social media into their plans, but that they need to be paying more attention to it.
In a recent Advertising Age article, it discussed the fact that brands FACEBOOKS alone drive more activity and engagement than the website they had previously created. It’s not only driving more page views, but Facebook likes, comments, and more click-throughs to the articles, blogs and photos posted on those websites.
Marketing and advertising strategies need to be able to shift as quickly as possible, especially when all of their consumers are embracing social media via Facebook, Twitter, Foursquare and more. Just because these sites don’t offer the types of analytics a company may be searching for, it is much more worthy of the time and money flowing through these departments to get in the social media game even if they can’t measure it as effectively as some other engagements.
Consumers of all sorts are on social media… that’s a fact. Most likely, they are the consumers that you’ve been targeting all along. Most consumers seem to be more heavily influenced by peers and followers on Facebook and Twitter when asking an opinion about a product, which is why it should concern companies who aren’t effectively monitoring the answers.
Why not invest as much time and money into a medium where you’re consumers already exist, and see what possibilities could arise?