If you haven’t heard of the latest and possibly greatest in the social media world… then you need to check out Yes the company name and website may seem slightly dirty, but the company creates barcodes that you can “stick” anywhere. A few major corporations (such as Pepsi) have faith in Stickybits and it might just be the next big thing in social media.
I understand the idea of scanning barcodes with an iPhone or android may seem pointless… But I can see where they’re trying to go with this. Pepsi is going to attach fun “bits and stories” to their barcodes on all Pepsi products, allowing consumers to read fun facts and stories about their products, as well as the ability to attach their own.
This whole idea could also revolutionize the health industry, as well as the food industry. Think about this: You’re walking through the grocery store trying to find a quick snack. You’re faced with 18 different choices of crackers, and want to figure out which ones taste the best, are overall the best for you, best price, etc… Instead of trying to make an educated guess all by your lonesome, you can scan the barcode and see what other people have to say about this. No, I do not recommend this while shopping for your entire list of things, but for certain products it could be really helpful to those corporations who choose to embrace this early on.
Another unique, yet highly innovative use of these are for business cards (pic). You can create a simple business card on the website and they print a barcode on the back of it. What could you use this for? Well, since the website allows you to attach anything to these codes, it’s easy to attach resumes, cover letters, previous work examples, websites to the code. Instead of handing over all of these documents, all a recruiter or acquaintance needs is a small card and the rest of your documents are already there.
Even though this company is still in the beginning stages, I will definitely keep my eye on them and see how they progress and morph into their next stage. Innovators surely need to keep an eye on this company, as well as think a step ahead for what they would like to do with such a company.
The world of digital marketing is changing fast - my take on things from the past few years into the future.
Showing posts with label career. Show all posts
Showing posts with label career. Show all posts
Monday, June 21, 2010
Sunday, April 25, 2010
Fear melts when you take action towards a goal you really want. Robert G Allen
I'm currently working on figuring out what I want to do with my life. I'm currently searching for a new full time job, and since I have limited experience (mostly with social media work) the jobs are harder to come by.
I know that finding another social media position that's full-time would be a great option, because social media is super hot right now, and every business wants to (needs to really) get into it. The must successful companies dove right into it, tried out different strategies and use social media to it's fullest advantage.
Another hot trend/topic right now is mobile health. The mobile health business will be worth over $1 billion in 2014... Meaning that it's definitely not going away and it's here to stay. More doctors, health practitioners and patients are embracing mobile and wireless health, in the US, Europe and even places such as Africa. Health is on the tips of our fingers thanks to smartphones, iPhone applications, EMRS, and the newest inventions like the iPad. I definitely want to keep my eye on this sector, and try to jump in if anything ever opens up.
I have a vast network available thanks to family, friends, and acquaintance I've met over the years, but there are big decisions I need to make on which way I would like to go. I've read articles discussing the fact that the younger generations don't just stick with one career for the rest of their life, so I know that whatever job I choose is just opening many other doors later on in life. Right now the biggest decision is between working for advertising agencies in Chicago/NY/San Francisco, or chasing a dream and finding work in Spain.
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