Today I read an interesting Adage article (http://ow.ly/1DhBs) declaring the importance of brands evolving and that our future is in new century brands. This was quite an interesting, but in my opinion correct, statement made by Adage writers.
This world, and the Internet itself is always changing, sites pop out, trends fade in and out and people move on to big and better ideas. The article talked about how consumers now want two-way interactions between companies and themselves, and they are not willing to be loyal to brands unless there is communication, interaction and loyalty between the brand itself.
People want (or they will soon) brands to focus on being green, eco-friendly, talkative, and they want them to apologize if something ever goes wrong. They want honesty, trust and to feel more when they buy something. I think we feel better if we're buying goods that are helping the planet, helping others, or at least have a message that we agree with.
Companies need to step up their game and harness social media, track what people say about their brand, and truly engage with customers if they want the customers loyalty. I'm excited to see where these new brands will take us.
Monday, April 26, 2010
Sunday, April 25, 2010
I'm currently working on figuring out what I want to do with my life. I'm currently searching for a new full time job, and since I have limited experience (mostly with social media work) the jobs are harder to come by.
I know that finding another social media position that's full-time would be a great option, because social media is super hot right now, and every business wants to (needs to really) get into it. The must successful companies dove right into it, tried out different strategies and use social media to it's fullest advantage.
Another hot trend/topic right now is mobile health. The mobile health business will be worth over $1 billion in 2014... Meaning that it's definitely not going away and it's here to stay. More doctors, health practitioners and patients are embracing mobile and wireless health, in the US, Europe and even places such as Africa. Health is on the tips of our fingers thanks to smartphones, iPhone applications, EMRS, and the newest inventions like the iPad. I definitely want to keep my eye on this sector, and try to jump in if anything ever opens up.
I have a vast network available thanks to family, friends, and acquaintance I've met over the years, but there are big decisions I need to make on which way I would like to go. I've read articles discussing the fact that the younger generations don't just stick with one career for the rest of their life, so I know that whatever job I choose is just opening many other doors later on in life. Right now the biggest decision is between working for advertising agencies in Chicago/NY/San Francisco, or chasing a dream and finding work in Spain.
Friday, April 23, 2010
Never mistake knowledge for wisdom. One helps you make a living; the other helps you make a life -Sandara Carey
I'm currently trying to figure out what I should start a blog about. I'm trying to dive into as many different types of Social Media as I can and see what works best for me.
I'd love to talk about social media strategic tactics, the new job search I'm starting, some twitter tips, advertising, mobile health, and then some fun things on the side of course too!
Can't wait to try this out, and I hope some people find it super insightful!
Check out my Twitter if you want to see more of my thoughts, articles I post through that and ideas that are always being thrown out into the world.