Monday, December 6, 2010

Still Searching For A Job? Try Tweeting About It...

Gradating from college during the past few years has been extremely scary lately, due to the lack of jobs available. Although it seems like jobs are starting to become more available depending on what field you're in, it's been a hard year for most of my friends who are recent graduates and most haven't been able to find much.

My suggestion to all of them has always been to use social media to find something, network with others and to make some great connections, but most of them look at me like I'm crazy...which I'm not. While we only learned about Facebook and the ramifications it could potentially have on us and our careers, no one ever talked about the plethora of other social media sites we should have known about or started looking into.

Linked In, MeetUp and even Twitter can result in some great leads to a job and show employers that you're actively searching for a job. I know that showing up to restaurants or events without knowing anyone can be terrifying, but I guarantee if you try hard enough you can walk away with a few new acquaintances who you can e-mail, keep in contact with and potentially get a job with. Try it and see what happens.

Monday, November 22, 2010

Seasons Greetings...

The other day I was browsing through my social media and technology news websites trying to stay on top of the latest trends and whatnot when I came across an interesting article on Mashable talking about using Social Media to plan your Thanksgiving, which completely intrigued me. The article lists multiple websites that were ready to help plan the perfect menu, send out e-vites, let guests check off what they'd like to bring, craft ideas, TV listings and more. Without this article, I probably would never have found any of the links, suggestions or tips because I don't have time to search for ways to make my life easier... that would be too easy!

This also got me thinking (and hoping) about what types of suggestions tech and social media sites are going to have for the holidays since Hanukkah and Christmas are right around the corner. I know I want to use websites like GrouponLivingSocial and even Twitter to find suggestions and ideas, but do you think there's going to be a how-to guide for finding cheap but fantastic holiday gifts? I'm hoping so, and because of that am definitely going to try to find the best deals and suggestions via social media and I hope you do to. From one-day deals to social media exclusive discounts, I'm on the lookout this winter to find the best gifts with the help of all these social media outlets... Will it work out? Find out soon.

Saturday, October 30, 2010

Just Because You're Doing It, Doesn't Mean You're Doing It Well...

I know that I'm a big believer that all companies need to start getting into the social media world and testing it out. Customers are searching for you on Facebook and Twitter, and if you aren't there, they'll find someone else who is. Also, who wouldn't want to know what's being said about their companies... just because a customer isn't willing to make a comment to you directly, doesn't mean they aren't making it at all and if you can't capture what they're saying quickly enough, the damage will be done.

Now, just because you jump in and start a Facebook Page or a Twitter, doesn't mean you're doing it right. If you aren't willing to try out different methods, experiment with a variety of ideas, or engage with your customers on both positive and negative feedback, you're going to have problems.

One of the most frustrating things to deal with just may be customer feedback and how a company chooses to interact with them. I recently had a horrible experience with a hotel, where they EVENTUALLY responded to my complaint via twitter after I had made one to the hostess, but neither made a difference in my outcome and no one actually helped me. My angry tweets may have done more damage than they realized, as I conversed with my followers about what was going on, where I was, and why I was upset. All their tweet managed to do was confirm they didn't actually care about what was said online, or know what they were doing.

So, when you decide to move your company online, remember that customer service is just as important there as it is in your store or hotel. Customer service is everything.

Wednesday, August 25, 2010

Is Your Company As Social As They Should Be?


 All brands know the importance of marketing and advertising, which is why they pour MILLIONS upon MILLIONS into their advertisements, strategies, and methods needed to analyze the effectiveness. What they don’t seem to quite grasp yet is the importance of not only incorporating social media into their plans, but that they need to be paying more attention to it.

In a recent Advertising Age article, it discussed the fact that brands FACEBOOKS alone drive more activity and engagement than the website they had previously created. It’s not only driving more page views, but Facebook likes, comments, and more click-throughs to the articles, blogs and photos posted on those websites.

Marketing and advertising strategies need to be able to shift as quickly as possible, especially when all of their consumers are embracing social media via Facebook, Twitter, Foursquare and more. Just because these sites don’t offer the types of analytics a company may be searching for, it is much more worthy of the time and money flowing through these departments to get in the social media game even if they can’t measure it as effectively as some other engagements.

Consumers of all sorts are on social media… that’s a fact. Most likely, they are the consumers that you’ve been targeting all along. Most consumers seem to be more heavily influenced by peers and followers on Facebook and Twitter when asking an opinion about a product, which is why it should concern companies who aren’t effectively monitoring the answers. 

Why not invest as much time and money into a medium where you’re consumers already exist, and see what possibilities could arise?  

Monday, August 16, 2010

Traveling Just Got Easier... And Trickier At The Same Time?

Have you gone on a vacation recently? Was it to a new, exotic location or was it the same cottage on a coast you’ve been visiting since you were young? Nowadays there is a plethora of methods to help decide on where you vacation should be, how much it could cost, what you should pack… but is it helpful?

With the increasing use of technology and social media in particular to advertise a vacation, what resources should you embrace and which should you forget about while planning for vacations?

One of the best ways to avoid vacation information overload is to pick a destination with friends or family and decide what kind of vacation you’re looking for before you head out there to search for a deal. Next, pick a few favorite travel agent/company twitters and facebooks and research what they are currently offering, what they’ve offered in the past, and if any of it is relevant to you and your family.

Try interacting with relevant facebooks, twitters, and websites to create a relationship with these agents, companies and hotels. You never know what type of deal you may score due to your social media participation, and interacting with your future vacation destinations will keep you informed about all upcoming events and other information you may need to know.

Tuesday, August 3, 2010

"Advertising is based on one thing... Happiness." - Don Draper

Don Draper had it right when he said "Advertising is based on one thing... Happiness." He might have lost some of us when he continued explaining what happiness means to him, but he's right about the fact that advertising is largely based on one thing- emotions.

Behavioral Economics… it sounds like it has nothing to do with the business world, but instead seems to be some crazy mixture between psychology and math, right? Not exactly… Behavioral Economics is becoming more and more relevant every day, thanks to smarter consumers who have an infinite number of choices to make every day. Not only do consumers have more choices than ever, but with the popularity of social media sites such as Twitter and Facebook, they have thousands of opinions they can search through and listen to as well.

Market research today is studying purchase intent and what consumers want – but they don’t study the reason someone DOESN’T buy something or suddenly changes their mind. Emotions, opinions and peer pressure greatly influence modern-day consumers, and it’s time to start researching how and why this happens. Agencies and marketers need to start thinking more outside of the box to solve this problem, because although you may be working for a Fortune 500 brand, your brand is not as powerful as it was 10 years ago.

A great example comes from a recent Advertising Age article, who discusses marketing focuses for gym memberships. Traditional focus groups have found more people say they would go to the gym if it were closer, if there was free babysitting, or less expensive… But gyms have catered to these needs and don’t see any changes. What agencies need to do is think more outside of the box. One great new idea Advertising Age brought up was charging people for NOT coming to the gym- how revolutionary is that?! Think about it, how much worse would you feel about not going to the gym that is near free as long as you attend as many days as you say you will? Now, this idea may not be the most profitable, but it really gets the juices flowing and makes you wonder what else is possible.

Thus, advertising agencies may hire the best and the brightest in their classes, but if you don’t truly understand who your consumers are and why they purchase the way they do- aren’t you missing the point?

Monday, June 21, 2010

Attaching Digital Content In Places You'd Never Expect...

If you haven’t heard of the latest and possibly greatest in the social media world… then you need to check out Yes the company name and website may seem slightly dirty, but the company creates barcodes that you can “stick” anywhere. A few major corporations (such as Pepsi) have faith in Stickybits and it might just be the next big thing in social media.

I understand the idea of scanning barcodes with an iPhone or android may seem pointless… But I can see where they’re trying to go with this. Pepsi is going to attach fun “bits and stories” to their barcodes on all Pepsi products, allowing consumers to read fun facts and stories about their products, as well as the ability to attach their own.

This whole idea could also revolutionize the health industry, as well as the food industry. Think about this: You’re walking through the grocery store trying to find a quick snack. You’re faced with 18 different choices of crackers, and want to figure out which ones taste the best, are overall the best for you, best price, etc… Instead of trying to make an educated guess all by your lonesome, you can scan the barcode and see what other people have to say about this. No, I do not recommend this while shopping for your entire list of things, but for certain products it could be really helpful to those corporations who choose to embrace this early on.

Another unique, yet highly innovative use of these are for business cards (pic). You can create a simple business card on the website and they print a barcode on the back of it. What could you use this for? Well, since the website allows you to attach anything to these codes, it’s easy to attach resumes, cover letters, previous work examples, websites to the code. Instead of handing over all of these documents, all a recruiter or acquaintance needs is a small card and the rest of your documents are already there.

Even though this company is still in the beginning stages, I will definitely keep my eye on them and see how they progress and morph into their next stage. Innovators surely need to keep an eye on this company, as well as think a step ahead for what they would like to do with such a company.

Friday, June 4, 2010

Trending Now: Mobile Health

Think of any health topic you have ever had a question about... Diabetes? Dieting? Sleep apnea? We've all heard "there's an app for that" one too many times, but thanks to mobile health, there are tons of developers out there creating websites iPhone apps, Droid apps, smartphone compatible websites based on each health or medical question you may have.

Over the past few months I have had the pleasure of working with a mobile health company who is focusing on creating useful and helpful mobile apps for their customers and clients. I knew little about the mhealth world before I began working with them, and quickly found that mhealth can be a very general term for a wide variety of services and information. The mhealth community consists of all sorts of characters, such as doctors, health care practitioners, and those working directly in the medical community as well as advertising agencies, interactive agencies and marketers trying to find their place in the mobile health world.

Over the past few months I have read numerous articles about the possibilities, barriers, risks, and goals of all mobile health voices and can tell that this is the newest hot trend and industry to look out for. There are SO MANY ways that mobile health can go, and so many ways it can be developed. The ideas are endless and it has the possibility to lower health care costs, increase patient/doctor trust and interactivity, and spread information about prevention throughout the US, as well as the world.

Mobile health is definitely a topic to keep up on because the industry is literally changing every few weeks. There is always someone pushing the limits, going further than the last innovative idea.

Here are some fantastic resources to catch up on Mobile Health:

So, check them out and follow mobile health news and trends if they interest you because I can guarantee that in the next few years, even the next few months, mobile health will be taking the world and industry by storm.

Tuesday, May 18, 2010

Location Based Updates...

Foursquare has more than a half million users, 1.4 million venues and more than 15.5 MILLION check-ins.... And has only been around for 1 year! Although the trend hasn't gone mainstream yet, I think it will relatively soon. There are many pros and cons to Foursquare, and it's value hasn't been defined quite yet, but I see many pluses to this start-up.

First of all, many people refuse to use Foursquare because it's deemed "unsafe" to be telling everyone where you are and what you're doing at all times. But twitter and facebook both can find your locations and tweet where you are, while Facebook status updates let people know where you are, who you're with and what you're doing... It's basically the same thing. I think people need to get past this part of it, and see Foursquare and even Gowalla for what they're worth...

Businesses and venues need to start embracing these as well, because once they start offering more discounts and deals for all customers checking in (and special deals to "Mayors", Starbucks) people will be more inclined to check it out and see what good it could do for them. Businesses really need to look into it because it could open so many doors, create brand and product loyalty to their food, products, whatever AND create an entirely new channel to interact with customers. How great would it be to walk into your favorite coffee place, where everyone knows who you are and congratulates you on being the "mayor"... Stupid, maybe... but fun enough for all, and who doesn't want to compete with others to be a mayor when all you have to do is frequent the shop?

I think it will be interesting to see how well these do in the next year and see how they transform. Look out for all of this.

Tuesday, May 11, 2010

And the job search continues... On to the next advertising agency.

In the past few days, I have learned a LOT about job searching, interviewing, preparation and execution of the interview. Obviously finding a job, especially one that you are passionate about doesn't always seem to be the easiest thing in the world, but if you open your ears and pay attention to people's advice about where to look, what to do, and how they did it... It can make things a lot easier.

I have begun the job search, making searching for a job my day job- even though I still have social media work to do part-time. I have starting looking at every website I can think of, bugging all sorts of people about what they have heard, searching for my passions as well as any entry level position. I have had a few very informative informational interviews where I received information about the company, an idea of what a day in the life is, as well as general information about even MORE things I could be doing to find a job... I've taken away the fact that I need to get creative (I guess I could do more) politely ask as many people as possible about jobs, their ideas for help, as well as scour the web for any and every job!

I have only just started searching, and I'm actually very excited about what the future holds for me (as well as other entry-level graduates!). We really do have our whole lives ahead of us, and while I would love a job that I could immediately be passionate about (social media :) perhaps?) I would be able to be just as passionate about the fact that I have A job.

The search is on, the road is winding, but I'm looking forward to anything that comes next!

Friday, May 7, 2010

No Job Is Beneath You...

This is a great mantra for those of us who are newly graduated, searching for a new career, or currently unemployed... I have recently come across a few blogs and recent articles discussing the fact that graduates or other young adults are upset by the jobs they are being offered, if they are offered any at all. They think working at a McDonald's is beneath them, even though it's the ONLY thing available.

I hope to never be this way, because you never know when a new opportunity will come knocking on the door while you are working at McDonald's, or at a "crummy" entry level position. Everyone has to start somewhere, and if you do your best at any job, whatever it may be... people notice. They notice your attitude, your hard work and your drive, and it always pays off, not matter how long it takes.

So if you get a job, any job, you should be thankful and try your hardest at it. Eventually the tides will turn, and if you have the right attitude, ideas, and help others out, people will notice and you never know where you might end up.

Saturday, May 1, 2010

One important key to success is self confidence. An important key to self confidence is preparation.

While reading Malcolm Gladwell's "What The Dog Saw", I came upon a chapter about talent called "The Talent Myth". It talked about how the best companies at different times over the past 10-15 years, including Enron, were OBSESSED with finding talent and letting their "rockstars" do their thing. Malcolm brought up a great point asking what is talent and do we really want EVERYONE we work with to be the most talented?

I would think not. It talks about how the company most obsessed with finding top business school students from the top MBA programs and letting them do as they please, was Enron. Obviously, this did not work out for them. I'm not saying that smart people are overrated, but I think that just because someone is not the brightest in a classroom, does not mean they will not be the best, hardworking employee a company will ever have.

What does getting all-star grades in a classroom even really suggest? I understand that learning is important, and did well in school myself but there are many reasons for this. I think that companies should be looking for real-world experience and how someone uses what they learn and translates it to the job. It is one thing to get an A+ on a marketing test, and a completely different thing to run an entire division of a company.

I think we need to look past grades sometimes, not throw them out completely because learning is important, but start looking for people with tacit knowledge as well. You want a person who can work hard, try hard, and give you results. I'm just saying it isn't always the top student from the MBA program who will do this, but the average student from a public university who knows they need to work harder and shine brighter so that they're noticed.

Monday, April 26, 2010

Most people struggle with life balance simply because they haven't paid the price to decide what is really important to them --Stephen Covey

Today I read an interesting Adage article ( declaring the importance of brands evolving and that our future is in new century brands. This was quite an interesting, but in my opinion correct, statement made by Adage writers.

This world, and the Internet itself is always changing, sites pop out, trends fade in and out and people move on to big and better ideas. The article talked about how consumers now want two-way interactions between companies and themselves, and they are not willing to be loyal to brands unless there is communication, interaction and loyalty between the brand itself.

People want (or they will soon) brands to focus on being green, eco-friendly, talkative, and they want them to apologize if something ever goes wrong. They want honesty, trust and to feel more when they buy something. I think we feel better if we're buying goods that are helping the planet, helping others, or at least have a message that we agree with.

Companies need to step up their game and harness social media, track what people say about their brand, and truly engage with customers if they want the customers loyalty. I'm excited to see where these new brands will take us.

Sunday, April 25, 2010

Fear melts when you take action towards a goal you really want. Robert G Allen

I'm currently working on figuring out what I want to do with my life. I'm currently searching for a new full time job, and since I have limited experience (mostly with social media work) the jobs are harder to come by.

I know that finding another social media position that's full-time would be a great option, because social media is super hot right now, and every business wants to (needs to really) get into it. The must successful companies dove right into it, tried out different strategies and use social media to it's fullest advantage.

Another hot trend/topic right now is mobile health. The mobile health business will be worth over $1 billion in 2014... Meaning that it's definitely not going away and it's here to stay. More doctors, health practitioners and patients are embracing mobile and wireless health, in the US, Europe and even places such as Africa. Health is on the tips of our fingers thanks to smartphones, iPhone applications, EMRS, and the newest inventions like the iPad. I definitely want to keep my eye on this sector, and try to jump in if anything ever opens up.

I have a vast network available thanks to family, friends, and acquaintance I've met over the years, but there are big decisions I need to make on which way I would like to go. I've read articles discussing the fact that the younger generations don't just stick with one career for the rest of their life, so I know that whatever job I choose is just opening many other doors later on in life. Right now the biggest decision is between working for advertising agencies in Chicago/NY/San Francisco, or chasing a dream and finding work in Spain.

Friday, April 23, 2010

Never mistake knowledge for wisdom. One helps you make a living; the other helps you make a life -Sandara Carey

I'm currently trying to figure out what I should start a blog about. I'm trying to dive into as many different types of Social Media as I can and see what works best for me.

I'd love to talk about social media strategic tactics, the new job search I'm starting, some twitter tips, advertising, mobile health, and then some fun things on the side of course too!

Can't wait to try this out, and I hope some people find it super insightful!

Check out my Twitter if you want to see more of my thoughts, articles I post through that and ideas that are always being thrown out into the world.