With the start of the new year, everyone's been coming out with lists, resolutions, "Best ofs", and 2012 predictions... so why not jump on that band wagon! I think 2012 is going to be another great year for social media, e-commerce, tablets, smart devices and... hopefully... mobile! Technology keeps evolving and it's only helping consumers experiences become better and better all the time. I honestly cannot wait for the day that I ENJOY watching commercials, reading e-mails from businesses and clicking ads on various websites I visit because they all take into account things I am genuinely interested in.
Obviously, popular social media channels will continue to stay on the rise, and any companies who have yet to jump on this band wagon will probably realize it's all here to stay. Something that I think people need to begin sorting out are the rules and laws that individuals, clients and companies need to follow and are supposed to be aware of. It seems like many people are running into issues with who owns which fans and things of that nature, and it doesn't seem like it's going to be easy to sort that out.
I am also one of the biggest fans of mobile advertising because it just makes sense to me. People are always ON their phone or NEAR their phone, you can't tell me that's not the perfect place to try and advertise to your customers. Many people also use them for multitude of things, and use them while watching TV, while driving, while walking, etc. so why not try and reach them there as well?
I know that tablet advertising is also something that's relatively new, especially because the percentage of tablet owners is very small... but still. The demographic is perfect for many large companies, and not too many are fully embracing it so why not jump on it when it's cheap and you can? I'd be willing to bet the click through ratios are higher on ads here than many other venues.
The last techy trend I'm hoping for this year is personalization... Companies seem to be obtaining various types of information about consumers, especially somebody such as Facebook and Google so please, if you're going to take and sell my information I've given you anyways, let's make it enjoyable for me and others. Personalize my ads and I will be more willing to watch and even click on something.
Hopefully next year I will remember to look back on my yearly rantings and see what, if anything, came true in any sort of way. Happy New Year!