Sunday, April 3, 2016

The Instagram Algorithm Debacle

Anyone who is an instagram user (or instagram marketer) realized last week the channel went a bit crazy. Instagram's algorithm was announced, and just like that bloggers, whose livelihood felt threatened, and brands, who just started investing in the channel, start uploading images asking 'fans' to turn on notifications for their brands. Everyone needs to SLOW down and take a breather, because this is NOT a catastrophe... it's life when you are playing on an earned, not owned channel. 

I'm not sure why so many people freaked out exactly, because once Facebook officially purchased Instagram, everyone saw this coming from miles away... and it's not necessarily a bad thing. Yes, you will have to pay to play, but what's new in social media these days? STOP asking your followers to turn on notifications, personally, I stopped following a few for that, and had to get off instagram for a few days to keep from getting too angry about it. 

If you're THAT worried about your instagram content, you either have the wrong audience or you're playing on the wrong channel. For my hotels, I'm not worried, because we get great engagement, we share relevant like-worthy content, and I don't think the instagram is going to decrease any of that. 

"Worry about your CONTENT, not your followers... as you should on any channel. "

Focus on the content you're creating, really make sure you're posting quality over quantity now that the algorithm is in play, and support your incredible content with ads, which is easily and conveniently integrated into Facebook's ad tool. 


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